Skip to main content

Hub for Good

Students and faculty in Carleton’s Sprott School of Business want to help your organization manage through this crisis and beyond.

With COVID-19, businesses are confronting what might be their most significant challenge to date. Health concerns, emergency measures, an economic downturn, and shifting consumer priorities are forcing organizations to rethink their operations. Many are struggling, and some are at risk of closure, in part because they lack the expertise or financial means to manage the continuity of their business. Even in a post-pandemic world, organizations will need new knowledge and skills to rebuild and thrive.

We are proud to offer a unique program (at no charge to clients) to help small and medium enterprises (SMEs) and non-profit organizations respond to the challenges brought on by COVID-19. Teams of trained students, working under the supervision of experienced faculty, will provide companies with advice on how to manage through the immediate crisis and formulate a plan to recover and maintain their business for the future.

Businesses are experiencing a structural blow unlike anything we have seen in our lifetime. How does a business today remain afloat and viable? How does a business look to the future, and attempt to chart a course in waters that it has never navigated before? In providing students to the community, trained specifically in crisis management, we can help businesses find those answers that make the most sense for them.

Howard Nemiroff, associate dean of undergraduate studies at Sprott

Watch Our Recent CMR Virtual Panel:

We have: MBA and undergraduate business students trained in crisis management and recovery.

Prior to engaging with clients, all students will have completed a certificate course on this topic, purpose-built for the COVID-19 crisis, to ensure that our teams have the knowledge and tools they need to help. The certificate focuses on building knowledge and skills needed to (a) survive financially during a crisis, (b) manage people and organizations during difficult times, and (c) transform the business to make it more resilient and sustainable.

Student teams are supervised by faculty experienced in crisis management, Andrew Webb and Rodney Nelson.

We need: small and medium enterprises (SMEs) and not-for-profit organizations who are willing to work collaboratively with our students.

The impact: the ultimate goal of this program is to support the long-term viability of local businesses and to minimize the negative economic impacts of COVID-19.

Our consulting and support services form part of our Project-Based and Service Learning (PBSL) initiative. This means that while students work with you to help your organization thrive through this challenging time, they will also be gaining the real-world experience that they need to be successful in the future.

Carleton University
Human Computer Interaction Building
1125 Colonel By Drive
Ottawa, ON, K1S 5B6
Canada
View Map

hubforgood@carleton.ca